So Mr.Sean Diddy Combs has a new fragrance out- he’s calling it, “I Am King”. The cologne hit stores in December. He has plans to use our new President, Barack Obama, to promote it in an effort to “redefine the perception of African Americans”. I’m not sure how a cologne will do this– mind boggling to me. I figured if an African-American wants to redefine the perception of African-Americans he’d start with himself… idk, maybe it’s just me. Anyway when I go on my next fragrance testing adventure, I’ll try to remember to smell it…. I mean, Unforgivable is pretty great.