The Urban Gent x The Art of Shaving LUXURY GROOMING RED CARPET Giveaway

| Giveaways

Ever wonder how Hollywood's men prepare for the red carpet? Well, this year their OSCAR-winning grooming routines were assisted by the good folks at The Art of Shaving.

As a leader in luxury men's grooming, The Art of Shaving assisted the likes of Javier Bardem, Jesse Eisenberg, Colin Firth, James Franco, Jeremy Renner, Mark Ruffalo, Darren Aronofsky and David Fincher in preparation for the OSCARS® with a gift of the ultimate in shaving products: The Fusion Chrome Collection ProGlide Power Razor, THE 4 Elements of the PERFECT SHAVE®, and a Royal Shave® Gift Certificate.

Academy Award Best Actor winner Colin Firth

For Hollywood’s biggest night, having the perfect, smooth shave and healthy skin is a “must have” for all the Best Actor, Best Supporting Actor and Best Director nominees– and even the non-nominated Urban Gents can attain “red carpet worthy” grooming routine with The Art of Shaving:

· THE 4 Elements of the PERFECT SHAVE® will transform shaving for OSCAR night, or any other night, from a choir into a luxurious ritual. This aromatherapy-based kit has everything needed for the closest shave possible and healthy skin– a full sized Pre-Shave Oil, Shaving Cream, Badger Hair Shaving Brush, and After-Shave Balm. THE 4 Elements of the PERFECT SHAVE® will prevent razor burn, ingrown hairs, a tough beard and sensitive skin, plus it gives tips for expert shaving technique (retail: $100).

· The Fusion Chrome Collection ProGlide Power Razor combines advanced Gillette technologies with The Art of Shaving quality and craftsmanship for a clean shave that will pass even the strictest red carpet test– Fashion Police. The razor gently micro-pulses to reduce friction and increase glide, while the built-in spotlight helps avoid missing those hard-to-see areas.

· The signature Royal Shave® will have any man will feel like Hollywood Royalty. This indulgent experience combines the concept of traditional barber services with aromatherapy skin treatments, and is performed by expertly trained Master Barbers in the luxurious surroundings of The Art of Shaving Barber Spa (retail: $55).

The Urban Gentleman wants you to be red carpet groomed as well, so we've teamed up with The Art of Shaving to offer a LUXURY RED CARPET Giveaway that includes:

- THE 4 Elements of the PERFECT SHAVE

- signature Royal Shave by expertly trained Master Barbers at a luxurious Art of Shaving Barber Spa

And we're not just giving away one, we're giving away two– we want to cover both coast.

HOW TO ENTER: To win The 4 Elements of the PERFECT SHAVE Kit and a signature ROYAL SHAVE: Follow us on Facebook and/or Twitter. Then retweet about the giveaway and/or comment answer the question and comment below:

- Who was your favorite art of shaving groomed OSCAR nominee? Javier Bardem, Jesse Eisenberg, Colin Firth, James Franco, Jeremy Renner, or Mark Ruffalo. (basically, "who was the most well groomed of the bunch?")