CoolSculpting and T.U.G Fitness Challenge

vintage men's swim ad

Summer's just around the corner, so you know what that means… More beach time, pool parties, weekend visits to the family lake house, just alot of "shirt-off, shorts on" lounging. And with all the shirtless lounging that's about to take place you know you gotta "work on your fitness". So for the next few weeks we've teamed up with CoolSculpting and LSU graduate/former athlete/up-and-coming fitness trainer Starvos to bring you a few health and exercise tips to help get you in that "300/Spartan" type shape… or we'll atleast help jumpstart the process.

CoolSculpting presents T.U.G Fitness Challenge

Each week for the next 3 weeks, we're going to…

1. Commit to one or more small fitness/health change

2. Maintain a daily routine of "quicky" morning calisthenics

3. Bring you focused weekly workouts to Lose Fat, Build Muscle, or Combo (lose fat and build muscle)

T.U.G's Fitness Challenge starts June 1st– so go ahead and order your last $4.99 20-piece nuggets from Mickey D's (McDonald's) because on Wednesday we're eating healthy, cutting fat, bulking up, and getting seriously fit for summer.

As stated above we teamed up with CoolSculpting by Zeltiq for the T.U.G Fitness Challenge. And while the challenge officially starts June 1st, we're going to give you the rundown on CoolSculpting now. Long-story short, it's a really unique, Harvard scientist created, "lunch-time" treatment that freezes away stubborn fat, or more specifically "fat cells". So basically, you "coolsculpt" after you've exercised hard, eaten healthy, and still can't seem to get rid of excess belly fat and love handles… which admittedly is a problem for many people. It's safe, patented, and 100% non-invasive (totally opposite of everything here.)

In celebration of their new launch and the Fitness Challenge, CoolSculpting has a pretty sweet sweepstakes going on. They're giving away 2 free CoolSculpting treatments ($1500 each), REI giftcards, Fitbit, various workout gear (weights, bands, pull-up bars, etc), Nike AirMax kicks, Men's Fitness subscriptions, and much much more. So be sure to enter, HERE.

Checkout more CoolSculpting details below, and check back in 1 day to get started on our T.U.G Fitness Challenge

The Science behind CoolSculpting

Funny enough, CoolSculpting was discovered in an old study (by Epstein and Oren) that noticed children who ate an excessive amount of popsicles growing up would often form dimples. This happened because the cold would "fight off" the fat cells in the cheeks, the condition is  known as Popsicle Panniculitis (aka Cold Panniculitis). So with that knowledge Harvard Scientist/Dermatologist Dieter Manstein, MD, PhD and R. Rox Anderson, MD, invented Cryolipolysis™– which is the science behind CoolSculpting. (animation above.) Check out one guy getting the procedure here.

For more information about the offerings in your area go to their website. Price of the treatment ranges, starting around $600 up to about $1500.

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  1. T.U.G Fitness Challenge Spring 2011, Week 3 | The Urban Gentleman | Men's Fashion Blog | Men's Grooming | Men's Style

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