While women of color have their Miss Jessie's and Carol's Daughter hair products, their has been a particular lack in products for men of color, created by a person of color (from start to finish), well, Frederick Benjamin has arrived to fill that void.
Inspired by his grandfather, Michael James (founder of Frederick Benjamin) wanted to create a simple, timeless grooming line that evoked the same sense of pride men had in the 40s and 50s. "My grandfather (Frederick Benjamin Schumpert) was the epitome of style, grace and finesse. At an early age, he taught me the importance of looking your best and being prepared for what life has in store for you. When I began developing the line his words and image was the inspiration that helped me bring the brand to life.” Inspiration from your grandfather ,huh? well, we're pretty familiar with that around here (see: T.U.G logo).
Left: Frederick Benjamin Schumpert, Right: Michael James, founder, honed in his hair care expertise by working with companies like L'Oreal and Revlon for over a decade.
As discussed in The Urban Gentleman Grooming Routine, men of color must be particularly sure to use conditioning products that add nutrients to the hair, instead of stripping away its natural oils (which creates dry scalp and dull hair.) Frederick Benjamin's line of natural products are free from all things that damages hair: drying alcohols, synthetic fragrances, and petroleum distillates: petrolatum & mineral oil. Instead there are natural ingredients like spearmint, clove, hemp seed, and nettle that cohesively work together to invigorate the scalp, create lasting hydration, restore softness and bring a natural matte shine to the hair. And although created with multicultural men in mind, the products works well with all hair (curly, straight, wavy) and scalp types.
The Frederick Benjamin line of products is lightweight, grease-free and can be used on a daily basis. Shampoo, Conditioner, and Daily Hydrator. Each product retails for $12.00 each, purchase here.
T.U.G Review: What can I say, I crossed my fingers hoping it would deliver and it did. First off, the smell is great, it's minty so if I wash my hair in the morning it gives me a relaxing wake-up and if I choose to wash my hair at night, it has a faint calming effect which helps after a stressful day. The immediate results of The Frederick Benjamin line of products is softer hair, then after a few washes you really begin to see the natural shine. All in all I recommend those searching for a new line of products to give it a try.
Of course we want you to experience this new line of products as well, so follow us on Twitter and Facebook for a chance to win a Frederick Benjamin Travel Kit (we'll giveaway 5 total over the next few weeks).