History of Meltin’ Pot: Authentic Italian Denim

They call him Mr. Denim, his name? Cosimo Damiano Romano. Read his history and the story behind the brand below.
 

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Cosimo Damiano Romano was born to two modest parents in Matino, which is in the Puglia region of Italy. The 3rd of ten children, Cosimo at the  age of 8 has to come to terms with the loss of his mother and his adolescence is divided between working in the fields and school. At an early age he abandons his studies to assist his father. Whilst immigration seems to be the only solution for many, the young and eager Cosimo used his stubbornness to discover alternative routes to abandoning his family, home and region of southern Italy.

His first move is a job as a driver for local typographers but his desire to create and build his own enterprise continues to rein strong. His first flirt with the world of clothing industry commences alongside his wife, Antoinetta (a tailor) producing children’s clothing for a small store but 1967 is the year in which the generous and jovial Cosimo is to meet a jeans wholesale and that meeting would change his life. The idea to create a clothing production company with his family united is born and in 1979 Romano Confezioni was created amidst the peak era of the
“denim jeans boom”, providing his ever growing clientele with a full cycle production service. During the growth of the company Cosimo is awarded by the Republic many prestigious industry and commerce awards for excellence.

In 1988, Cosimo gives life to a new society named; “Confezioni C.Romano & C. S.r.l.” a new factory site is created and built which is later increased in 1992 to span some 30.000 Mq. In 1994 following years of investment in new production techniques and the factory, Romano takes the initiative to invest in the promotion, marketing and production of a brand new concept. That concept is the birth of it’s own brand Meltin’Pot, into which Romano pours its years of know-how and expertise which in a short period of time becomes a strong brand player within the European denimwear market. Meltin Pot has recently launched their dedicated e-commerce site. www.meltinpot.com

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Romano Spa continues to produce jeans and denimwear for brands such as Stella McCartney, Karl Lagerfeld, and Notify to name a few.

Augusto Romano, Cosimo’s son, is the Managing Director of the company whilst Romano remains President of the Romano Spa and continues to challenge the production industry with initiative techniques as he did over 30 years ago.

Check out our Meltin' Pot x Urban Gentleman Look Book.

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