Posts Tagged ‘cologne’

Gucci Guilty: The Film.

As you all know we've been running a Daily Gucci Giveaway of the new Gucci Guilty Pour Homme all week long. And I figured before we giveaway the next two bottles, we'd give you more details about the film and the process behind it. So this time you can watch the video with all the many accompanying notes about the concept, director, actor, etc. I always love when a brand takes a campaign to the next level, so its cool to sorta get into their heads and read about the process of creating the Gucci Guilty campaign.

Last autumn, the House of Gucci introduced Gucci Guilty for Her , a fragrance for an iconoclast who lives life at full throttle – potent, spirited, unrepentant. The Gucci Guilty heroine is a 21st Century beauty who holds all in her thrall, her scent an audacious contemporary creation.

Now we meet her partner-in-crime…

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THE CONCEPT

Gucci takes as a catalyst its iconic entwined Gs and brings us a hero who sees this emblem as an incitement to provoke, challenging convention. For this most modern of mavericks, Gucci represents a powerful mix of excitement, allure and sensuality. In Gucci Guilty for Him, the latest fragrance conceived by Creative Director Frida Giannini, this man instinctively recognizes a strong representation of himself in the scent.

THE MAN

Young, fearless, with impeccable taste, the wearer of Gucci Guilty for Him is a hero for our age – exuding charisma and more than a little dangerous. His life may be under his control, but he refuses to exert any restraint over his passions. The spirit of hedonism that this unleashes is intoxicating. His power resides in knowing that power is a game, and he is ready to play this game to the full when he meets his female match.

The Gucci Guilty hero takes pleasure in refusing to feel guilty about who he is. His remarkable self-confidence allows him to constantly explore new experiences. His unshakable sense of self-identity wields an irresistible force. He knows what he wants, and he goes after it with single-minded determination and compulsive charm. It is exhilarating to yield to the impulses of a man with such exceptional magnetism.

Frida Giannini observes: “Everyone is in love with the Gucci Guilty man. He is a risk-taker, a thrill-seeker, yet he always remains sensitive to a woman’s desires. He embodies these desires. Men yearn to be him, women to be his.”

THE CAMPAIGN

The ensemble that Frida Giannini has brought together to tell the story of Gucci Guilty has been created to have an irresistible appeal to a generation of modern young men; a collaboration in which edge and creativity are combined in an unprecedented way.

“I knew we needed something special for this project, something absolutely unique,” confirms Giannini. "The look, the sound, the cast – I am incredibly excited by what we have achieved.”

The advertisement was shot at Cinecittà Studios, the legendary home of Italian cinema. Its director was film-noir graphic artist and Sin City creator Frank Miller, whose inimitable comic strip aesthetic will galvanize young audiences.

In Giannini and Miller’s vision, a rugged urban cowboy roars into the metropolis on a blazing motorcycle. His tires screech to a halt, and our stranger removes his helmet to reveal our hero. His bracelet triggers his memories…Still in his leathers; he strides into a bar and catches a beguiling scent: a woman, a defiant beauty, his match. Their eyes lock, and with that look begins the story of their night of rapture. In the morning, he will be gone. He is a rebel, the freest of spirits: dangerous, impassioned, a man who will continue to shape her desires.

Hollywood leading man Chris Evans smolders in the role of the Gucci Guilty hero. “Chris was an absolute revelation,” remarks Giannini. “His looks are hypnotic, and he has such an incredibly powerful presence in front of the camera. In a few brief moments, he creates an unforgettable character.”

Evan’s mesmerizing co-star is Evan Rachel Wood, one of the foremost talents of her generation. Giannini is full of admiration: “Evan Rachel Wood is such a gifted and beautiful actress. I have always admired her confidence and ability to transform herself.”

The chemistry between these players is palpable. Their story unfolds to the strains of Depeche Mode’s “Strange Love”, given a haunting new rendition for the Gucci Guilty for Him fragrance by acclaimed British musician Natasha Khan, the lead singer of Bat for Lashes.

Renowned fashion photographers Mert & Marcus are responsible for the print advertising – unapologetically sensual images that will etch themselves on the consciousnesses of a generation.

The Gucci Guilty advertising campaign, both television and print, was art directed by Riccardo Ruini, Creative Director at REM (Ruini e Mariotti), who has collaborated with Frida Giannini on Gucci’s fashion and fragrance campaigns since 2007, including the 2009 Cannes Lion award-winning campaign for the fragrance Flora by Gucci.

The groundbreaking campaign embraces innovative, youth-focused media and technologies. Like Gucci Guilty for Her, Gucci Guilty for Him has been designed to "go viral."

READ MORE Below –>

CONTINUE READING MORE >>>

Gucci Guilty for Men: Review and 5-Day Giveaway

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Gucci Guilty for Men.

The newest fragrance from Gucci is Gucci Guilty Pour Homme. We were big fans of Gucci by Gucci, so we were looking forward to testing out the newest men's scent from The House of Gucci (details/review below). The face of their Gucci by Gucci campaign was James Franco, so for Gucci Guilty they chose yet another Hollywood star, this time Chris Evans (from Fantastic Four, and the highly-anticipated film Captain America: The First Avenger). Check out the Frank Miller (Dark Knight, 300, Sin City) directed Gucci video below:

Thanks to the good folks at Gucci we'll be sponsoring a 5-day Giveaway (yes, everyday this week) of Gucci Guilty Pour Homme…

To win: Follow on Twitter, Fan on Facebook, and/or sign-up for T.U.G Mail. Then simply comment or retweet. And as always the more ways you enter the higher your chances of winning. (winners are chosen via random.org)

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Cologne Details:

TOP NOTES: lemon and lavendar

MIDDLE NOTES: orange flower

BASE NOTES: patchouli and cedar wood

Very detailed notes summary: "The scent seizes hold of the senses with a heady cocktail of invigorating Italian lemon and mandarin with crushed green leaves – evocative of sap rising – and a defiant punch of pink pepper. Its middle motifs persuade like a whispered invitation. The herbal freshness of lavender coils around an aphrodisiac cardamom note – at once stimulating and entrancing – on an unexpectedly tender bed of orange flower and neroli. The patchouli that is the hallmark of all Gucci fragrances is married with cedar and sandal wood gleaming with amber to create a robustly earthy, yet suggestively exotic sensuality of a profound masculinity."
 

Review: The fragrance opens like many of my favorite colognes with fresh italian lemon, but I think the mix of cedar and sandalwood  (from the base note) with the lavendar creates a semi-stark ending for me. That said, once the fragrance lingers for a few minutes it leaves a masculinely  fresh scent– which is always a great thing. This strikes me as easy go-to date cologne.

 

Be sure to enter to win a free bottle in the giveaway!

Power Defined.

pow·er/ˈpouər/ -noun

1 : ability to act or produce an effect
2 : possession of control, authority, or influence over others
3 : great or marked ability to do or act; strength; might; force
4 : energy, force, or momentum
 

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Bill Gates and Warren Buffet: The two richest men in the world (along with Carlos Helu).

Dwight Howard: Basketball icon in the midst of his famous "Superman Dunk" at the NBA All-Star Game.

Bugatti Veyron: Most expensive street legal car in the world at 1.7 million dollars. Fastest accelerating car reaching 0-60 in 2.6 seconds. Tied with the SSC Ultimate Aer as the fastest car in the world with a top speed of 253 mph+. World's fastest roadster.

Lion: "King of the Wild".

Manhattan: New York, New York. One of the most influential and idolized cities in the world.

 

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We reviewed Power by 50 earlier this month, and though many of our favorite colognes  have lighter/airier notes, we were impressed with Power. Having a traditional, masculine scent in your fragrance collection is a must. So the good folks at "Power by 50" are offering Urban Gent readers a 50% off discount on the cologne (and the cologne set) until tomorrow… so if you're even a little bit interested be sure to try it out. (Just click the "Power" button on the right scroll bar).

Cologne Details:

TOP NOTES: lemon leaves, black pepper, and artemisia

MIDDLE NOTES: dark wood, coriander, and nutmeg

BASE NOTES: patchouli, musk, and oak moss.

The "Power" look.

 
ShopStyle

 

*Giveaway: Sign up for T.U.G Mail for a chance to win a bottle of POWER by 50.

Patrick Dempsey II Cologne

Sunday is the last day to enter to win the Patrick Dempsey II cologne. Enter to win, here.

HOLIDAY GIVEAWAYS: Patrick Dempsey II

Avon collaborated with Patrick Dempsey to debut the actor’s second fragrance, aptly named Patrick Dempsey 2. Designed to embrace strength, commitment and intimacy between two people, Patrick Dempsey 2 represents infinite possibilities. While Unscripted explored Dempsey’s belief in following one’s passions, Patrick Dempsey 2 is a sophisticated, sexy evolution of his first fragrance.

The Inspiration
The actor worked with Avon to develop a bolder, more intense scent and took inspiration from the strong connection he shares with his wife, Avon Global Creative Color Director Jillian Dempsey. To further reflect this inspiration, Jillian Dempsey appears with the actor in the Avon brochure and global advertising shots.
“There’s a very personal dimension to the fragrance,” says Dempsey. “This scent evokes the feeling of strength and intimacy you experience with the person you love.”
The Fragrance
Created by fragrance house Firmenich, the Oriental Spicy fragrance blends surprising, enticing spices with hints of wood and musk to convey the feeling of a powerful connection and reveal a more sensual side of Dempsey.
“In creating my second fragrance with Avon, I learned how to push the boundaries and be more expressive with the complexity of scent,” Dempsey explains. “Some of my favorite notes from Unscripted, fig and patchouli, appear again in this fragrance with a darker, more mysterious effect—it’s a completely different way to wear the notes.”
TOP NOTES: Saffron, Mandarin, Nutmeg
MID NOTES: Spiced Wood Accord, Green Fig, Cistus
BASE NOTES: Olibanum, Patchouli, Guaiacwood, Skin Musk Accord
Urban Gentleman Notes: PDII smells slightly citrisy at first, then vaporizes into a lightly warm christmasy musk. I imagine if people made holiday colognes– this is how it would smell. Patrick Dempsey II is perfect for men who prefer a lighter fragrance instead of the usual overpowering aroma some colognes tend to have. This is definitely a fragrance one should try for the winter– along with the PDII Dual Action Face Wash and Shave Gel.

*Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit us online at www.avon.com.
The Urban Gentleman Holiday Giveaway products will make as perfect gifts or stocking stuffers for family and friends– best of all they’re free!

As usual there are several ways to enter the giveaway:

*Leave your name and email address

-AND-

(one of the below)

1. Answer the question: What do you want for Christmas/Hanukkah/Kwanzaa?

2. Subscribe to The Urban Gent (look on right column)
3. Fan us on facebook
(and answer the question on the wall or via a message)
4. Tweet about the contest (then tell us you did via “comments”)
5. Follow us on blogger

Any one of the above will do, but the more ways you enter the more chances you have to win. So I suggest atleast commenting on this post then choose any of the other entry ways.

Contest ends Sunday, December 20th.

New Cologne: Lacoste Challenge

I think, still until this day, that Body Kouros by Yves Saint Laurent is my favorite cologne for men. I was quite smitten with the fragrance when I was… I guess “dating” a guy who wore it. I seriously was magnetized by the scent, plus the guy spoke french and he was such a gentleman so he was just an all around good packages… but I digress. Anyway since proclaiming Body Kouros my favorite, the only colognes that have rivaled it upon their release would have to be Gucci by Gucci and Pour Homme by Versace. But today, another cologne makes my “best” list…

Challenge by Lacoste.

I initially figured that it would be okay- sort of plain or overly masculine smelling like many “sports colognes”, but when I received and opened it I realized I was wrong. The cologne is light and refreshing, it’s the type scent that a girl would probably create for a guy if she was hand-picking ingredients to make a cologne from scratch.

The key would be to not wear too much of this (or any cologne in general), 3-4 sprays should be plenty. This fragrance gets 4.5/5- this is hands down my favorite new frangrance.

More Info on the scent, bottle, and inspiration behind Lacoste Challenge:

Challenge is the invigorating new fragrance for men from Lacoste; a positively energizing scent which captures the youthful dynamism of today’s assertive male urbanites. Epitomizing the tenacious attitude and effortless panache of the brand’s founding father, tennis legend René Lacoste, this energetic new scent is aptly named, having been designed to inspire the wearer to confidently embrace whatever challenges or surprises life throws at him – its motto: ‘Never resist the call of the game.’

The Fragrance:

Top Note – THE SERVE
The fragrance opens strongly with fresh and energetic notes of tangerine and lemon, augmented by a burst of aromatic lavender – one of the most classic ingredients in masculine perfumery – which works to sustain the citric zing of the top notes into the heart of the scent.
Middle Accord – THE VOLLEY
The energy of the middle accord is driven by spices including ginger, aptly representing René Lacoste’s formidable skills at the net, which he used sparingly to sting opponents when least expected, bringing an exciting kick to his overall game play.
Base Note – THE BASELINE

Just as the legend was renowned for his stamina at the base line; so the base notes are powerful, steady and consistent. Precious rosewood brings a modern edge to the scent, teak has an almost antique quality that reinforces the distinguished heritage of the brand, and the blackness of ebony corresponds to the slick modern design of the flacon. Together they create a sustained strength, giving the fragrance its solid foundation.



The bottle:

Emulating the shape of a tennis racket handle, the solid glass bottle is encased in a lustrous black ‘soft touch’ grip emblazoned with the iconic Lacoste crocodile logo, while the juice is a bright, eye-catching yellow. The color scheme is also a direct reference to the world of tennis in general, with its classic bright yellow balls and black racket grips.


To Purchase Lacoste Challenge and any of
my other favorite men’s colognes, HERE.
Canadian actor Hayden Christensen is the face of the new fragrance.

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