Last month The Urban Gent was invited to California along with various other design/art/fashion publications to check out the new Scion iQ, the world's smallest four seater. It was Toyota's first time inviting "the creatives" out to review one of their new cars instead of just the usual auto media. I knew I was in for a great time because c'mon, several days at a luxury hotel in sunny California?! I mean, it was gonna be a good time no matter what. But I'll admit that before learning about the inner details of what makes a Scion a Scion, I would have barely entertained the idea of owning one. Sure, it's a nice car, a few friends and I rented and explored Puerto Rico in one a few years ago, but to buy one? Idk….
Well, I'm happy to say my uncertainty and one-sided "luxury or old school American car only" type mindset was challenged, my mind was opened and now? I get it. After experiencing the Scion iQ firsthand I totally get the appeal, want, and need to own this obviously-made-for-easy-city-living vehicle.
The Scion iQ press event not only revealed the detailed specifications and innovations of the iQ, but the event also allowed us to have intimate talks with Scion's top executives and engineers. We learned more about their marketing/advertising features and plans, watched a graphic-filled and entertaining Scion iQ 3D film, and checked out a "live" version of the Scion iQ Museum Project. The kicker of course is when we cruised to Venice Beach in the iQ of our choice during the test-drive. While the 10-feet long car is incontestably tiny, it is surprisingly comfortable and handles quite well. Not to mention we were able to squeeze into a motorcycle reserved space at one point when pulling over to turn around <— that means parking will never be a major issue in this car.
There's a ton of information I want to give you, but I think it's best if I simplify and straightforwardly write the 4 major takeaways I personally got after being educated and immersed in all-things-Scion.